segmentation

Unleash the power of personalization.

Create hyper-personalized experiences by segmenting players with shared traits.
find the right players
More personal. Less effort.

Our segmentation tools make it easy to send players content that matters to them, without overwhelming them with ones that don’t.

Find the players you want to reach
Save segments to use over and over again
Send personalized campaigns to your players
59% say personalized engagement based on past interactions is very important.
Salesforce
95% of companies that see a 3x ROI from their personalization efforts.
Monetate
84% say being treated like a person, not a number, is very important to winning their business.
Salesforce
Turn player traits and actions into fine-tuned campaigns.

When you identify characteristics within your player base, you can begin to be more clear about what you say. When you send more targeted messages to smaller segments, you’ll learn more from how these players interact and feel about your game.

target players
Target players based on shared traits

Filter players based on data you’ve collected, like location or language.

take action
Turn player actions into personalization

Build more precise segments and increase relevancy when you layer on player behavior data as segmentation criteria.

target players
Understand your different player types

Save the segments and use them to send surveys. Simply build a survey and choose your saved survey to reach out to those unique players.

Ask player segments unique questions
Target the players you need to reach
Understand sentiment from different player types
Then put them to use...
Deliver campaigns to your segments

Use saved segments to deliver personalized campaigns to your players.

Okay that’s it. For now.
At least for the segmentation...
Let’s get personal.
Your players are waiting for personalized experiences. Are you ready to join us?
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