Mobile A/B Testing

Mobile A/B Testing

What is mobile game A/B testing?

In short, it’s the process of showing two different versions of your game to two different groups of users and seeing which one performs better. The “A” group gets the original game, while the “B” group gets a game with a single changed element. That element could be anything from the text on a button to the art style of the game.

The point of A/B testing is to find out which version of your game is more successful in terms of conversion rate (how many people download and play your game) and retention rate (how long people play your game).

A/B testing is an essential process, allowing game designers and marketers to continually improve their UX, boost their conversion and improve retention rates. Understanding your user experience is the gist of split testing. Standard A/B testing gives you statistical data that reflects real user experiences and preferences, allowing you to pinpoint the specific user experience that will increase your conversion and retention rates.

Here’s how it works:

First, your mobile game is split into two segments, A and B, where you change a component of the user experience (like a headline or the art style) in segment B. Then, both groups are measured for things like conversion rate, retention rate, and engagement. The game with the better performance is the winner, and you can implement that experience for all your users going forward.

A/B testing is a simple concept, but it’s one that can have a big impact on your game’s success. If you’re not A/B testing your game, you could be missing out on crucial data that could help you improve your game and boost your bottom line.

So why isn’t everyone A/B testing their game?

There are a few reasons:

  • A/B testing can be time-consuming and require a lot of resources, especially if you’re constantly changing game elements.
  • You need a large enough player base to get accurate results. If you don’t have enough players, your results may not be representative of the general population.
  • Not all game studios have the data analysis capabilities to make sense of the results. A/B testing requires more than just looking at numbers – you need to be able to interpret the data and understand what it means for your game.

Despite these challenges, A/B testing is becoming more and more common in the mobile game industry. As players become more demanding and publishers become more competitive, game studios are turning to A/B testing to gain an edge on the competition.

If you’re thinking of A/B testing your game, there are a few things you should keep in mind:

  • Plan ahead and be prepared for a lot of work. A/B testing can be time-consuming, so make sure you have the resources in place before you start.
  • Start small and gradually increase the scope of your tests. You don’t want to overwhelm yourself with data, so start by testing one or two game elements at a time.
  • Be patient and give your tests enough time to run. You need a large enough sample size to get accurate results, so don’t be too quick to judge the success of your tests.

A/B testing is an essential tool for game studios and developers who want to improve their games. If you’re not A/B testing your game, you could be missing out on crucial data that could help you boost your conversion and retention rates.

Let's face it, there are many things in this world that we don't know for sure. You can either take a guess or go with data-driven findings and statistical certainties!

A/B testing eliminates all of the guessing game so you never have to worry about getting wrong decisions made again because now your apps will be powered by reality rather than just blind guesses based on intuition alone.

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