What are in-game events?

In-game events are opportunities for players to experience something new and different within the game they are playing. These events can be anything from simple sales or bonuses, to completely new game modes or content. Events typically run for a limited time, and often come with some sort of rewards that can be earned by taking part.

But why do in-game events matter?

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In short, they are a great way to keep players engaged with your game. By offering something new and exciting on a regular basis, you give players a reason to keep coming back, and to tell their friends about the great time they're having. Additionally, in-game events can be used to drive sales of in-game items or currency, which is a major revenue stream for many games.

Last but not least, in-game events are simply fun! They add an element of excitement and anticipation that can make even the most casual of gamers sit up and take notice.

Types of In-Game Events
In-game events come in all shapes and sizes. As we mentioned before, they can be anything from simple sales or bonuses, to completely new game modes or content. Some popular types of in-game events include:
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• Limited time sales on in-game items
• Bonuses for completing certain tasks
• New game modes (e.g. "Zombies Mode" in Call of Duty)
• New maps or levels
• Crossover content with other properties (e.g. Marvel characters in Fortnite)
• Real world events (e.g. the Olympics in Mario & Sonic at the Olympic Games Tokyo 2020)  

No matter what type of event you decide to run, there are a few key things to keep in mind if you want it to be successful.
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Plan Ahead: One of the biggest mistakes you can make is deciding to run an event at the last minute without giving yourself enough time to plan and execute it properly. If you want your event to be successful, you need to start planning weeks or even months ahead of time so that you have enough time to promote it and get people excited about it.
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Keep It Simple: Another common mistake is trying to do too much with an event. The best events are usually those that are easy to understand and take part in. If your event is too complex or confusing, people will likely just give up and move on.
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Make It Rewarding: People love getting rewards, so make sure your event comes with some sort of incentive for taking part. Whether it's an exclusive item or simply bragging rights among their friends, giving players something to strive for will go a long way towards making your event successful.<br> Promote, Promote, Promote!: Last but not least, don't forget to promote your event! The more people who know about it, the more likely they are to take part.</br>

In-game events are a great way to keep players engaged with your game by offering something new and exciting on a regular basis.</br>By giving players something new to experience on a regular basis</br>, you create anticipation and excitement that will keep them coming back for more.</br>Just remember</br>: if you want your event to be successful</br>, start planning early and keep it simple!</br>

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The point of A/B testing is to find out which version of your game is more successful in terms of conversion rate (how many people download and play your game) and retention rate (how long people play your game).

A/B testing is an essential process, allowing game designers and marketers to continually improve their UX, boost their conversion and improve retention rates. Understanding your user experience is the gist of split testing. Standard A/B testing gives you statistical data that reflects real user experiences and preferences, allowing you to pinpoint the specific user experience that will increase your conversion and retention rates.

Here’s how it works:

First, your mobile game is split into two segments, A and B, where you change a component of the user experience (like a headline or the art style) in segment B. Then, both groups are measured for things like conversion rate, retention rate, and engagement. The game with the better performance is the winner, and you can implement that experience for all your users going forward.

A/B testing is a simple concept, but it’s one that can have a big impact on your game’s success. If you’re not A/B testing your game, you could be missing out on crucial data that could help you improve your game and boost your bottom line.

So why isn’t everyone A/B testing their game?

There are a few reasons:

• A/B testing can be time-consuming and require a lot of resources, especially if you’re constantly changing game elements.
• You need a large enough player base to get accurate results. If you don’t have enough players, your results may not be representative of the general population.
• Not all game studios have the data analysis capabilities to make sense of the results. A/B testing requires more than just looking at numbers – you need to be able to interpret the data and understand what it means for your game.

Despite these challenges, A/B testing is becoming more and more common in the mobile game industry. As players become more demanding and publishers become more competitive, game studios are turning to A/B testing to gain an edge on the competition.

If you’re thinking of A/B testing your game, there are a few things you should keep in mind:

• Plan ahead and be prepared for a lot of work. A/B testing can be time-consuming, so make sure you have the resources in place before you start.
• Start small and gradually increase the scope of your tests. You don’t want to overwhelm yourself with data, so start by testing one or two game elements at a time.
• Be patient and give your tests enough time to run. You need a large enough sample size to get accurate results, so don’t be too quick to judge the success of your tests.
  

A/B testing is an essential tool for game studios and developers who want to improve their games. If you’re not A/B testing your game, you could be missing out on crucial data that could help you boost your conversion and retention rates.

Let's face it, there are many things in this world that we don't know for sure. You can either take a guess or go with data-driven findings and statistical certainties!

A/B testing eliminates all of the guessing game so you never have to worry about getting wrong decisions made again because now your apps will be powered by reality rather than just blind guesses based on intuition alone.