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If you're not familiar with the term, "hyper casual games" refer to a new breed of mobile games that are easy to pick up and play but difficult to put down. Think Flappy Bird or Tetris. They're typically free to download and make their money through in-app purchases or ads. But don't be fooled by their simplicity—these games can be insanely addictive. And that's exactly why your company needs them.
Hyper casual games are perfect for the modern attention span—or lack thereof. In a world where we're constantly bombarded with notifications and trying to juggle multiple tasks at once, it can be difficult to keep people's attention on one thing for more than a few seconds. That's why hyper casual games are so successful—they're designed to be played in short bursts, making them perfect for those moments when you need a quick break from work or are waiting in line at the grocery store. But don't mistake their simplicity for a lack of depth—hyper casual games can be surprisingly challenging and addicting.
Another reason your company needs hyper casual games is because they're translating into big bucks for developers. In 2018, the top 10 hyper casual games generated an estimated $1.4 billion in revenue, and that number is only expected to grow in the coming years. With numbers like that, it's no wonder everyone from major publishers to independent developers are getting in on the action.
If you're not already onboard the hyper casual bandwagon, now is the time to jump on. These simple but addicting games are perfect for our ever-decreasing attention spans and are raking in big bucks for developers. So what are you waiting for? Start planning your company's next mobile game today!