Learn how player segmentation can improve monetization in your mobile game. Discover how dividing players into groups based on demographics, behavior, and attitudes can help you tailor in-game purchases and advertisements to specific player groups. By optimizing your game design and offering the right products to the right players, you can enhance engagement, retention, and revenue generated by the game. Although player segmentation comes with its challenges, implementing an effective strategy can help you create a fair and enjoyable game experience for all players. Read on to learn more.

This week, we take a look at Mob Control, a hybrid-casual game by Voodoo that has seen tremendous growth in recent months and how liveops has contributed to that.

Successful LiveOps events are those that balance the core gameplay loop of a game while introducing new features, challenges, and rewards to keep players interested.

Events are among the most critical – and profitable – tactics to deploy in your game. If you don’t have them, you can’t compete. Let me show you why.